About the Course
Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame and other rewards--have inspired thousands of people worldwide to become influencers themselves. At the same time, many professionals are looking to increase their personal influence to grow their own brands, careers, ventures, and overall efficacy. In this course, students learn how to develop and manage personal brands to achieve true influence. This involves establishing credibility as an "expert," promoting that expertise through media and messages that match their talents and their market, building a genuine and significant following, and developing rewarding relationships with their community, including other influencers and potential sponsors.
Lia Haberman is a digital media marketing expert, strategist, and speaker whose career has spanned stints at entertainment and lifestyle brands including E!, Yahoo, Dick Clark Productions and The Wrap.
She is currently VP of Content & Operations at Livestrong.com, a health and fitness site. As part of her audience development strategy, Lia built out a Coast to Coast Influencer Program to mobilize a pool of diverse wellness influencers that the business would be able to tap into on an ongoing basis for branded campaigns, custom content and social amplification.
Her favorite influencer campaign activities are a toss up between a baby goat yoga class with Lee From America and a live gif interview with Jennifer Lawrence.
Online: Course content is delivered weekly through an online learning platform where you can engage with your instructor and classmates at your convenience. Assignments are due regularly, but there are no required class meetings. Optional office hours with the instructor are offered through Zoom. This flexible learning format allows you to access course content anywhere, anytime, on your schedule.
Date & Time
October 31 - December 4